Welcome to the Donors of Color Network.
People often call us DOCN for short.
We’re glad you’re here. Let us introduce you to our organization. This style guide covers the basics of our brand—our vision, mission, values, voice, and visual identity. Take a moment to get familiar with who we are, what we stand for, and how we show up in the world.
Our Why
Vision
We envision a just and equitable future where Black, Indigenous, and all communities of color can thrive fully in a joyful society free from violence and systemic racism.
Mission
We are building the collective power of donors of color to advance racial justice through cross-racial solidarity and multiracial giving.
Our Values
Joy
Joy is a vibrant demonstration of our resistance to the world’s racial inequities. We center joy in every experience we create and conversation we hold.
Community
Community is the heart of what we do. We’re building an active community for donors of color united by a shared mission of advancing racial justice.
Solidarity
Solidarity will break through the barriers to racial equity. We bring donors of color, philanthropic institutions, and movement leaders together to work in solidarity and catalyze systemic change.
Power
Power lies in our experiences, connections, resources, and wealth. By channeling the collective power of our network into values-aligned movements, we can shift the center of gravity in philanthropy toward racial justice.
Ways to Describe Us
Short (22 words)
Donors of Color Network is the only cross-racial donor network focused on advancing racial equity and justice. Learn more at donorsofcolor.org.
Medium (49 words)
Donors of Color Network is the only cross-racial donor network focused on advancing racial equity and justice. We’re building a community where donors of color can connect, collaborate, and create change by giving in solidarity to values-aligned organizations. Learn more about our network and our work at donorsofcolor.org.
Long (90 words)
Donors of Color Network is the only cross-racial donor network focused on advancing racial equity and justice. We’re building a community where donors of color can learn, strategize, and take action. Our network gives in solidarity to move resources to and build power in communities of color. By channeling the collective influence of our members into values-aligned organizations, we bridge the gap between mainstream philanthropy and racial justice movements. Together, we’re creating a multiracial future where all can thrive. Learn more about our network and our work at donorsofcolor.org.
Our Voice
Brand Voice
DOCN’s voice is a rallying call that reaches across generations and cultures to unite folks in joyful solidarity. We’re courageous optimists who keep our eyes on the prize of a just and equitable future shaped by people of color.
We are:
Powerful
Bold
Compelling
Clear
Candid
We can hear our values echoed in her words:
“There is so much fear and hate. We must negate it with active, courageous love.”
“We open doors so others can walk through them.”
“Hope is not something that you have. Hope is something that you create, with your actions.”
“Our democracy is designed to speak truth to power.”
“We are fighting for an unapologetic movement for economic, social, and racial justice in the United States.”
Brand Personality
DOCN is a Convener. Our rallying call inspires people to embrace their individual power and to simultaneously mobilize their collective strength.
When folks interact with us, they feel welcomed, honored, seen, and heard—free to be their authentic selves.
People often describe us as:
Joyful
Connected
Hopeful
Our Style
Logo
Primary Logo
Secondary Logos
Logo Misuse
Please do not alter the logo in any way.
Do not scale portions of the logo independently of each other
Do not change the logo colors. Only use the provided color options.
Do not squish or stretch the logo.
Do not rotate the logo
Do not separate parts of the logo
Colors
Navy
Hex: #001B34
RGB: 0, 27, 52
CMYK: 100, 48, 0, 80
Red
Hex: #A8454A
RGB: 168, 69, 74
CMYK: 0, 59, 56, 34
Maroon
Hex: #750922
RGB: 117, 9, 34
CMYK: 0, 92, 71, 54
Green
Hex: #26A44C
RGB: 38, 164, 76
CMYK: 77, 0, 54, 36
Blue
Hex: #75C3B7
RGB: 117, 195, 183
CMYK: 40, 0, 6, 24
Orange
Hex: #F17730
RGB: 241, 119, 98
CMYK: 0, 51, 80, 5
Tan
Hex: #FFE4BF
RGB: 255, 228, 191
CMYK: 0, 11, 25, 0
Light Tan
Hex: #FFF7EC
RGB: 255, 247, 236
CMYK: 0, 3, 7, 0
Accessibility notes:
Use white text on top of Navy, Red, and Maroon.
Use black text on top of Green, Blue, Orange, Tan, and Light Tan.
Typeface: Headlines
Headlines are set in Khand Bold. Avoid using other weight of Khand whenever possible.
All headers should be styled in sentence case (like you see headers throughout this style guide). Do not use all caps.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
~ * & % + = "
Typeface: Body Copy
Body copy is set in Supreme. For most situations, rely on Supreme Regular. Use the bold and italic faces as needed.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
~ * & % + = "
Photography
Use photography that captures DOCN members living out DOCN values: Joy, Community, Solidarity, and Power.
Patterns
Patterns are an important component to the DOCN brand. The patterns are based on Voroni Diagrams and have been formed using this Voroni Generator.
How to use patterns
Patterns can be used as top, side, bottom, and corner treatments.
Patterns may be used as backgrounds, however legibility should be considered. If text will be directly on top of the pattern, ensure that the pattern and the background have very low contrast and the text color has very high contrast (first image below). If using a full color pattern, place a solid color behind text for legibility (second image below).
We encourage you to break out individual elements from the patterns to use as containers for images or text.
Our Brands
Connect + Reflect
Logo
Primary Logo
Colors
Navy
Hex: #001B34
RGB: 0, 27, 52
CMYK: 100, 48, 0, 80
Red
Hex: #A8454A
RGB: 168, 69, 74
CMYK: 0, 59, 56, 34
Maroon
Hex: #750922
RGB: 117, 9, 34
CMYK: 0, 92, 71, 54
Green
Hex: #26A44C
RGB: 38, 164, 76
CMYK: 77, 0, 54, 36
Blue
Hex: #75C3B7
RGB: 117, 195, 183
CMYK: 40, 0, 6, 24
Orange
Hex: #F17730
RGB: 241, 119, 98
CMYK: 0, 51, 80, 5
Tan
Hex: #FFE4BF
RGB: 255, 228, 191
CMYK: 0, 11, 25, 0
Light Tan
Hex: #FFF7EC
RGB: 255, 247, 236
CMYK: 0, 3, 7, 0
Typeface: Headlines
Headlines are set in Cubano.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
~ * & % + = "
Accessing Cubano:
Cubano is a licensed font. Please reach out to the DOCN communications team to get access to it.
Typeface: Body Copy
Body copy is set in Supreme. For most situations, rely on Supreme Regular. Use the bold and italic faces as needed.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
~ * & % + = "
Patterns
Connect + Reflect uses a specific pattern. The pattern may be used in whole or parts may be separated and used on their own as borders, decorative elements, image frames, and backgrounds.
Create The Blueprint
Colors
Navy
Hex: #001B34
RGB: 0, 27, 52
CMYK: 100, 48, 0, 80
Red
Hex: #A8454A
RGB: 168, 69, 74
CMYK: 0, 59, 56, 34
Maroon
Hex: #750922
RGB: 117, 9, 34
CMYK: 0, 92, 71, 54
Green
Hex: #26A44C
RGB: 38, 164, 76
CMYK: 77, 0, 54, 36
Blue
Hex: #75C3B7
RGB: 117, 195, 183
CMYK: 40, 0, 6, 24
Orange
Hex: #F17730
RGB: 241, 119, 98
CMYK: 0, 51, 80, 5
Tan
Hex: #FFE4BF
RGB: 255, 228, 191
CMYK: 0, 11, 25, 0
Light Tan
Hex: #FFF7EC
RGB: 255, 247, 236
CMYK: 0, 3, 7, 0
Typeface: Headlines
Headlines are set in Cubano.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
~ * & % + = "
Accessing Cubano:
Cubano is a licensed font. Please reach out to the DOCN communications team to get access to it.
Typeface: Body Copy
Body copy is set in Supreme. For most situations, rely on Supreme Regular. Use the bold and italic faces as needed.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
~ * & % + = "
Patterns
Connect + Reflect uses a specific pattern. The pattern may be used in whole or parts may be separated and used on their own as borders, decorative elements, image frames, and backgrounds.
Solidarity Is Power
Logo
Primary Logo
Colors
Navy
Hex: #15295b
RGB: 21,41,91
CMYK: 100, 92, 35, 29
Blue
Hex: #00408c
RGB: 0, 64, 140
CMYK: 100, 85, 16, 3
Green
Hex: #007368
RGB: 0, 115, 104
CMYK: 88, 34, 62, 16
Orange
Hex: #faa73d
RGB: 250, 167, 61
CMYK: 0, 40, 86, 0
Gold
Hex: #cc6600
RGB: 204, 102, 0
CMYK: 16, 17, 100, 4
Pink
Hex: #c64b4b
RGB: 198, 75, 75
CMYK: 16, 84, 70, 4
Red
Hex: #ad0903
RGB: 173, 9, 3
CMYK: 21, 100, 100, 16
Tan
Hex: #FFE4BF
RGB: 255, 228, 191
CMYK: 0, 11, 25, 0
Typeface: Headlines
Headlines are set in Khand Bold. Avoid using other weight of Khand whenever possible.
All headers should be styled in sentence case (like you see headers throughout this style guide). Do not use all caps.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
~ * & % + = "
Typeface: Body Copy
Body copy is set in Supreme. For most situations, rely on Supreme Regular. Use the bold and italic faces as needed.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
~ * & % + = "
Patterns
Solidarity Is Power uses a specific pattern. The pattern may be used in whole or parts may be separated and used on their own as borders, decorative elements, image frames, and backgrounds.
Climate Funders Justice Pledge
Logo
Primary Logo
Colors
Blue
Hex: #04639c
RGB: 4, 99, 156
CMYK: 94, 62, 14, 1
Orange
Hex: #f18d11
RGB: 241, 141, 17
CMYK: 3, 53, 100, 0
Green
Hex: #24a43b
RGB: 36, 164, 59
CMYK: 81, 8, 100, 1
Red
Hex: #d3231f
RGB: 211, 35, 31
CMYK: 11, 98, 100, 2
Yellow
Hex: #fbc433
RGB: 251, 196, 51
CMYK: 1, 23, 91, 0
Donors of Color Action
Logo
Primary Logo
Colors
Maroon
Hex: #8c214a
RGB: 140, 33, 74
CMYK: 35, 98, 52, 23
Green
Hex: #007336
RGB: 0, 115, 54
CMYK: 90, 30, 100, 19
Orange
Hex: #f25900
RGB: 242, 89, 0
CMYK: 0, 79, 100, 0
Navy
Hex: #00476b
RGB: 0, 71, 107
CMYK: 100, 73, 36, 21
Blue
Hex: #007d8c
RGB: 0, 125, 140
CMYK: 87, 36, 39, 6
Download Brand Assets
If you have questions about our brand guidelines or need help with assets, send a note to info@donorsofcolor.org